LACOSTE Many sporting goods

Nike apart from use of the product and technology content related to marketing, from their design and close to the sports star of the personality and style.  Many Chinese sporting goods company and star cooperation, but this company does not. In Le Blanc. James promotional ad, he encouraged young fans not to become the second Le Blanc. James, but to surpass him. At the same time, the film focuses on rendering the Le Blanc. James's personal history and his fame to his hometown of love. To this end, the architect Ken. Lim in sole on Le Blanc hometown Akron city map. At the same time with a moving story, Le Blanc was once looked at Ohio map asked his mother: "why maps Akron city?" after he had decided to leave his native Ohio-Akron city marked on a map. 　　  Another example is Nike to Jordan (Jordan) design of the first Air Jordan shoes. In 1985, Jordan has just to NBA League pick 3 bits of identity to become the Chicago Bulls. When Jordan was wearing a red and black of the Air Jordan delay-empty on the pitch, NBA also does not allow players so individuality, stressed the unity of the shirt and shoes. To do this, Jordan each wearing Air Jordan played the game of basketball shoes, Alliance to $ 5000, Nike not Jordan has paid all fine, also takes advantage of this opportunity for a successful public relations crisis. NBA League President Stern (Stern) recalled: "when we realized that can't let these players wearing red shoes and regalia, Nike running our ban as advertising market. We may be considered a real sense of modern sports marketing participants. "Coupled with the fact that at this point, Jordan for their outstanding performance in the game, 45 million double Jordan basketball shoes soon sold out, but after a year, Jordan shoes sales reached 30 million, Jordan himself was elected in the 1986 NBA rookie.